Comments on: With friends like these, who needs marketing? http://www.openparenthesis.org/2006/09/18/with-friends-like-these-who-needs-marketing Because these are the early days of a long revolution . . . Tue, 16 Mar 2010 09:10:36 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: John http://www.openparenthesis.org/2006/09/18/with-friends-like-these-who-needs-marketing#comment-92 John Mon, 18 Sep 2006 16:13:12 +0000 http://www.openparenthesis.org/2006/09/18/with-friends-like-these-who-needs-marketing/#comment-92 In related news, but without the somewhat creepy "be my friend" factor, Warner Music and YouTube have reach an agreement. According to <a href="http://business.guardian.co.uk/story/0,,1875244,00.html" rel="nofollow">The Guardian</a>: <blockquote>Warner Music, the world's fourth biggest record company, has agreed to distribute and license its copyrighted songs and other material such as interviews on YouTube. Under the deal, Warner and YouTube will share revenue from advertising that appears around the music videos when they are played. YouTube will use an advanced content identification and royalty reporting system, set for release by the end of the year, to identify the videos and help manage payment to the record labels.</blockquote> In related news, but without the somewhat creepy “be my friend” factor, Warner Music and YouTube have reach an agreement.

According to The Guardian:

Warner Music, the world’s fourth biggest record company, has agreed to distribute and license its copyrighted songs and other material such as interviews on YouTube.

Under the deal, Warner and YouTube will share revenue from advertising that appears around the music videos when they are played.

YouTube will use an advanced content identification and royalty reporting system, set for release by the end of the year, to identify the videos and help manage payment to the record labels.

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