Twitter 101: These Are Not The Cavaliers You’re Looking For

I don’t normally blog much about twitter: it seems like an already over-covered by other voices.

Lately, though, I’ve been seeing an increase in twittering of dubious value. For example, automatically following (or stalking, as Ari Herzog put it) folks who mention a given term, and overly friendly twitter accounts purporting to be young women who want you to see their ‘special’ photos on other sites. I’m sure I’m not the only one who’s also seen lots of new followers whose usernames look suspiciously like they were generated by a script – JohnSmith18273, JaneDoe45039.

This week, for example, Ann from MarketingProfs mentioned that her dogs – King Charles Cavalier Spaniels – are staying with my wife and I while she’s out of town. Then rt_cavs retweeted it:

Indiscriminate Retweeting

The problem, of course, is that her dogs have nothing to do with the Cleveland Cavaliers. I don’t think Cavs fans are so enthralled with their team as to be interested in the dogs, or the cars, or any of the other things cavalier might mean.

When keyword matching twitterbots are at their best, they can broadcast tweets of interest to a broader community who might otherwise not have seen it. In cases like this, though, they just reduce the signal-to-noise ratio.

Crowdsourcing, Incentive, and Value

In this video, Jeff Howe, a contributing editor at Wired and the author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, presents during a Berkman Center Luncheon on some of the key issues around the concept, including:

• What motivates the contributors in crowdsourced efforts? Specifically, to what extent are monetary incentives a driver as compared to extra-monetary ones?
• What about “crowdsourced” projects which are not creative or knowlege-worker oriented, but outsourced menial labor?
• How can or should “creatives” respond to the rise of crowdsourced alternatives?

Jeff Howe at Berkman Center on Crowdsourcing