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Don’t Make Me Decide Yet: Lowering the Barrier to Entry
A few days ago Josh Porter was tweeting about the notion of “fatigue points”:
I think it’s a very useful concept, pointing out that people’s decisions aren’t binary: it isn’t a single yes/no decision but an active, ongoing negotiation, which determines which services you use and don’t use.
You can also think about the barrier to entry of a new user in a similar fashion. Any time you try out a new application or service there are a few barriers, and whatever the application developer can do to lower those barriers the more users will get over that threshold.
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