It’s Not [Just] About Your Site: Managing Your Digital Footprint

One of the core aspects of the assembled web is the concept that brands and all companies need to think more broadly about their presence. It isn’t just their web site, or even their network of 10, 20, or 200 sites for various products, services, and brands.

It’s about your digital footprint: the sum total of all the interactions your customers, prospective customers, fans, antagonists, employees, suppliers, and partners have with your content and services throughout the entire Internet.
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