Brand Control on the Assembled Web
Who controls the meaning of your brand on the internet? One of the principles of the assembled web says: Your brand is not what you say it is, but what your pro...
Who controls the meaning of your brand on the internet? One of the principles of the assembled web says: Your brand is not what you say it is, but what your pro...
In the spirit of (and heavily inspired by) the original Cluetrain Manifesto and the recent 10th anniversary edition, I offer the following definition and 10 pri...
I used to be fond of saying that the best advice for content-centric businesses on the web was a simple commandment: Above all, be interesting – everythin...
Thought I’d share a quick embedded presentation here for folks who aren’t yet following me on SlideShare. (Although after performing tag-team PowerP...
I’m a big fan and subscriber of Paste, an independent U.S.-based monthly (now shifting closer to bi-monthly, with every other issue being a single-topic s...