Brand Control Revisited: Google Sidewiki

In previous post on the illusory but often sought “brand control on the internet” I talked about Squidoo’s Brands in Public and GetSatisfaction.

Google’s new offering, SideWiki, makes Brands in Public look very web 1.0. Why make consumers come to a third party site just to see all the comments about a brand, when you could put them right next to the brand’s site?

SideWiki, which requires installation of the Google Toolbar, lets you add comments to any web page. You can comment on the page as a whole or on specific highlighted text within the page.
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