Specifically included are INFDaily, CelebStyle.com, and JustJared – though obviously there are many other picking up this trend, which has its origins in the celebrity stalking watching print magazine world.

The technology, from vendors like gumgum and Pixazza is fairly rudimentary, as described by the Times:

Companies like GumGum and Pixazza tag the paparazzi photos with links for buying the clothes. They hire people to look at photos and match the clothes they are wearing with the same or similar, more affordable items from retailers like Bloomingdale’s, Nordstrom and Zappos. (Image recognition technology is not yet sophisticated enough to automate the process, they say.) The companies get a small fee from retailers when a shopper clicks on or buys an article of clothing.

Essentially, the technology turns the celebrity photo into an ad for the clothing the celeb is wearing, endorsement or no:

“Publishers and readers look at it as this really informational resource,” said Ophir Tanz, chief executive of GumGum, which tagged the photo of Ms. Jolie with one of its “Shop this look” badges. “We look at it as an ad unit.”

Celebrity sites are an obvious place to start with this business, but photos all over the Web could be turned into ads or e-commerce portals, said Bob Lisbonne, chief executive of Pixazza. Pixazza plans to add sites that cover travel, sports and interior design.

I see this as further validation of the integration between content and commerce. Why have a magazine brand and a retailer as two completely separate entities, with the information about where to buy what’s featured in the spreads hidden in the small type at the back?

We’ve long said that “Every company is becoming a media company” in the age of the assembled web – and that includes learning how to take advantage of commerce opportunities around content just as much as it means learning to leverage content in the context of commerce.

(Photo by kevingc on flickr, creative commons attribution non-commercial share alike license).

See my rambling notes below:

He basically argued (riffing on many themes from Everything is Miscellaneous) that the internet has changed the nature of fame – that in the pre-internet, mass communications era, fame was incredibly scarce, and drew it’s power from scarcity – very few people could make someone famous, and the number of ways to become famous was very small.

This created a certain kind of fame we call celebrity, along with a bunch of notions of what that means.

But thanks to the internet, we are no longer are interested in the inhuman, they’re-not-like-us-they’re-so-different famous – we’re looking for real, homespun, authentic, not separate, one of us kind of famous.

Examples:

Mahir I kiss you. 1999. *we* made him famous. Not orchestrated by any media conglomerate. (Some people may be condescending here, some not).

Dancing hamsters.

Star wars light sabre kid. (Here there’s definitely condescension, not us at our finest – we’re laughing at him).

These are all things we made famous.

We’ve invented a way to scale conversation – loosing a lot, gaining some. Conversation will fill every vacuum.

Everyone now is famous to 15 people.

We know how fame works in a time of scarcity but not in a time of abundance – now that everyone can recommend media, not just famous people, what does famous look like?

There are more people who are sortof famous – we’re lengthening out the elbow in the power-curve graph of fame – not exactly a long tail, but a thicker elbow and a somewhat thicker tail. More complex, more continuum, more stops along the way between famous and unknown. [My addition - what Kathy Sierra might call a high resolution experience of fame].

The obama bollywood remix.

The “a thousand true fans” concept – basically fame on line softens the power curve in the direction of a continuum.

We’re maing people famous in lots of new ways – one to a few, one to a lot, anonymous fame, pseudonymous fame, mimicing, mocking, mimocking? evanescent, persistant, stupid brilliant mean knowing polished confused confusing

Fame on the internet is human. It’s messy and complicated, just like us.