Archive for Tag ‘convergence culture‘
Published on Friday, November 16 2007
Metrics and Measurement – 1-3:30
Panelists:
Description:
As media companies have come to recognize the value of participatory audiences, they have searched for matrixes by which to measure engagement with their properties. A model based on impressions is giving way to new models which seek to account for the range of different ways consumers engage with entertainment content. But nobody is quite clear how you can “count” engaged consumers or how you can account for various forms and qualities of engagement. Over the past several years, a range of different companies have proposed alternative systems for measuring engagement. What are the strengths and limits of these competing models? What aspects of audience activity do they account for? What value do they place on different forms of engagement?
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Notes:
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Published on Friday, November 16 2007
Other liveblogs from FoE2. In fact there are so many good ones I’m not going to try to keep up – I’ll add some thoughts later about the conference as a whole.
I’ll add others as I find them – or leave a comment. I’m using the tag foe2 for what it’s worth.
Published on Friday, November 16 2007
This was an absolutely fantastic panel – best I’ve seen in the last year certainly on mobile, probably overall. This might mean my notes are a bit more scattered – but there are lots of interesting points and questions in what follows. I will try to clean up a bit later.
Panelists:
Description from program:
Beyond the launch of shiny new devices, the mobile market has been dominated by data services and re-formatted content. Wifi connections and the expansion of 3G phone networks enable pushing more data to wireless devices faster, yet we still seem to be waiting for the arrival of mobile’s “killer app”. This panel muses on the future of mobile services as devices for convergence culture. What role can mobile services play in remix culture? What makes successful mobile gaming work? What are the stumbling blocks to making the technological promise of convergence devices match the realities of the market? Is podcasting the first and last genre of content? What is the significance of geotagging and place-awareness?
Notes:
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Tags:
conference,
convergence culture,
foe2,
gps,
innovation,
location,
MIT,
mobile,
MTV,
panel,
Turner,
Yahoo!
0 Comments Published on Friday, November 16 2007
MIT Convergence Culture Consortium Futures of Entertainment II -
http://convergenceculture.org/futuresofentertainment/2007/program/index.html
Opening Comments: Henry Jenkins, Joshua Green
Henry Jenkins
Joshua Green
Longer panels in order to encourage substiantial conversation.
http://jellyfish.media.mit.edu/backchannl/
Starts with TV of Tomorrow – Tex Avery 1953.
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Published on Tuesday, November 13 2007
One of the great things about living and working in the Boston area (other than a few significant sports teams) is the prevalence of some many truly great universities.
This is a benefit not only for the steady stream of students (undergrad and graduate) and recent graduates all those colleges and universities pump into the workforce regularly, but also because of the broader institutions they support.
My two favorite examples this year are the MIT Comparative Media Studies program and the Berkman Center for Internet & Society at the Harvard Law School. (As an alumnus of neither Harvard nor MIT, I can recommend both impartially).
Somewhat less well-known in tech circles than the Media Lab, the Comparative Media Studies program practices “applied humanism”:
The . . . program is committed to the art of thinking across media forms, theoretical domains, cultural contexts, and historical periods. Both our graduate and undergraduate programs encourage the bridging of theory and practice, as much through course work as through participation in faculty and independent research projects.
Among the projects that the MIT CMS program currently sponsors / hosts:
In addition, check out their Faculty, Theses, Publications, and subscribe to their Events Calendar and News Feed, which often includes podcasts of various events.
This week (Nov. 16th and 17th, 2007), the Convergence Culture Consortium will be hosting the Futures of Entertainment II conference, which (true to their mission):
brings together key industry players who are shaping these new directions in our culture with academics exploring their implications. This year’s conference will consider developments in advertising, cult media, metrics, measurement, and accounting for audiences, cultural labor and audience relations, and mobile platform development.
Check out the full conference schedule for more detail on speakers and subjects. I will be attending and hopefully blogging about much of the conference – though those posts may not appear until the following week due to some vacation time which will take me offline.
Just up the Charles in Harvard Square, the Berkman center focuses on “Internet & Society” in the broad context of the Harvard Law School.
To get a sense of the breadth and depth of the center, just look at:
- The projects linked from their home page, including the Center for Citizen Media, the Citizen Media Law project, the Digital Natives project, and the Internet and Democracy Project, among others)
- Their faculty and fellows, including Yochai Benkler, John Palfrey, Jonathan Zittrain, danah boyd, Dan Gillmor, Doc Searls, Jimmy Wales, and David Weinberger, and that’s just grabbing the names that immediately jump out to me, not to suggest all the others aren’t equally prominent or doing equally fascinating and worthwhile work.
Also be sure to check out (and subscribe to) MediaBerkman, which podcasts / vodcasts many Berkman sponsored events for those not able to make it to Cambridge in person.
Tags:
Academics,
Berkman,
CMS,
conference,
convergence culture,
Culture,
Events,
Futures of Entertainment,
Harvard,
Internet,
MIT,
Research
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