Crowdsourcing, Incentive, and Value

In this video, Jeff Howe, a contributing editor at Wired and the author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, presents during a Berkman Center Luncheon on some of the key issues around the concept, including:

• What motivates the contributors in crowdsourced efforts? Specifically, to what extent are monetary incentives a driver as compared to extra-monetary ones?
• What about “crowdsourced” projects which are not creative or knowlege-worker oriented, but outsourced menial labor?
• How can or should “creatives” respond to the rise of crowdsourced alternatives?

Jeff Howe at Berkman Center on Crowdsourcing

User Led Innovation Report from Down Under

(via Smart Mobs) I came across this interesting report from Darren Sharp and Mandy Salomon at Smart Internet Technology CRC in Australia: “User-led Innovation: A New Framework for Co-creating Business and Social Value.” (PDF link).

The first half of the study results from qualitative interviews with “experts on the social, economic and legal aspects of user-led innovation”, specifically:

• Eric von Hippel
• Yochai Benkler
• Jimmy Wales
• Michel Bauwens
• Siva Vaidhyanathan
• John Howkins
• Mitch Kapor

The second half of the study focuses on Second Life as a case study or example of the impact of user-led innovation in actual practice.

Read more…