Liveblogging Futures of Entertainment 2 - Metrics and Measurement Panel

Metrics and Measurement - 1-3:30

Panelists:

• Bruce Leichtman, Leichtman Research Group
• Stacey Lynn Schulman, Turner Broadcasting
• Maury Giles, GSD&M Idea City
• Jim Nail, Cymfony

Description:

As media companies have come to recognize the value of participatory audiences, they have searched for matrixes by which to measure engagement with their properties. A model based on impressions is giving way to new models which seek to account for the range of different ways consumers engage with entertainment content. But nobody is quite clear how you can “count” engaged consumers or how you can account for various forms and qualities of engagement. Over the past several years, a range of different companies have proposed alternative systems for measuring engagement. What are the strengths and limits of these competing models? What aspects of audience activity do they account for? What value do they place on different forms of engagement?

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Notes:
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Futures of Entertainment II

Other liveblogs from FoE2. In fact there are so many good ones I’m not going to try to keep up - I’ll add some thoughts later about the conference as a whole.

• Convergence Culture Consortium Blog
  • FoE2 Opening Remarks
  • FoE2: Mobile Media
  • FoE2: Metrics and Measurement
  • FoE2: Fan Labor
  • FoE Day 2 Opening Comments
  • FoE2: Advertising and Convergence Culture
  • FoE2: Cult Media
• License to Roam
  • Henry Jenkins and Joshua Green Opening Remarks
  • Mobile Media
• Isabel Walcott Hilborn on Day One
• Ad Pulp
  • Brand Narratives Will Benefit from Transmedia Storytelling
  • Really Smart People at MIT Actually Study Advertising
  • Content for and from Portable Multi-Platform Network Devices
  • Reporting Live from MIT’s Media Lab
• Talent Imitates, Genius Steals
• Fallon Planning
• Raph’s Website
  • Futures of Entertainment 2: Fan Labor
  • Futures of Entertainment 2: Mobile Media
• Media Maven
  • Cult Media Panel
  • Fan Labor Panel
  • Fan Labor Part 1
  • Beginnings of FoE2
• Media Is Culture and It’s Converging

I’ll add others as I find them - or leave a comment. I’m using the tag foe2 for what it’s worth.

Liveblogging Futures of Entertainment 2 - Mobile Panel

This was an absolutely fantastic panel - best I’ve seen in the last year certainly on mobile, probably overall. This might mean my notes are a bit more scattered - but there are lots of interesting points and questions in what follows. I will try to clean up a bit later.

Panelists:

• Marc Davis, Yahoo!
• Bob Schukai, Turner Broadcasting
• Alice Kim, MTV Networks
• Anmol Madan, MIT Media Lab

Description from program:

Beyond the launch of shiny new devices, the mobile market has been dominated by data services and re-formatted content. Wifi connections and the expansion of 3G phone networks enable pushing more data to wireless devices faster, yet we still seem to be waiting for the arrival of mobile’s “killer app”. This panel muses on the future of mobile services as devices for convergence culture. What role can mobile services play in remix culture? What makes successful mobile gaming work? What are the stumbling blocks to making the technological promise of convergence devices match the realities of the market? Is podcasting the first and last genre of content? What is the significance of geotagging and place-awareness?

Notes:
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Opening Remarks, Futures of Entertainment II

MIT Convergence Culture Consortium Futures of Entertainment II -

http://convergenceculture.org/futuresofentertainment/2007/program/index.html

Opening Comments: Henry Jenkins, Joshua Green

Henry Jenkins
Joshua Green

Longer panels in order to encourage substiantial conversation.

http://jellyfish.media.mit.edu/backchannl/

Starts with TV of Tomorrow - Tex Avery 1953.
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