I got in late yesterday due to some flight issues, but managed to catch three good presentations.

First was Michael Silverman of Duo Consulting (who co-manage the conference along with The Content Wrangler). He spoke on the “new rules of marketing”:

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Although this was, to be honest, a pretty well known story for me, Silverman’s presentation wraps it up nicely into some actionable rules. (It probably didn’t help that I’m reading Groundswell at the moment – review to come – and know most of the books and articles Silverman draws on pretty well).

Then I saw Darren Barefoot do “29 Web 2.0 Tools” session. No slides for this, just a highly interactive session. Barefoot put the names of 29 tools up on a clothesline, and basically let the audience drive the discussion, talking about each tool as it came up.

It’s actually a very effective format – might have been good to have someone working with him who had an internet connection and projected the sites on the screen as he discussed them – wouldn’t want it to detract from or compete with the discussion but it would help the audience visualize. I don’t know if it si a good sign or makes me a new media douchebag, but I was familiar with all 29 tools.

Finally, Seth Gottlieb presented on the Open Source, Java-based CMS market:

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Seth’s slides don’t really adequately cover the value in his talk – much of which is in the color commentary he offers live. If you haven’t already, you should check out his report as well.

I’m presenting later today – will post those slides here as well.