Liveblogging Futures of Entertainment 2 - Mobile Panel

This was an absolutely fantastic panel - best I’ve seen in the last year certainly on mobile, probably overall. This might mean my notes are a bit more scattered - but there are lots of interesting points and questions in what follows. I will try to clean up a bit later.

Panelists:

• Marc Davis, Yahoo!
• Bob Schukai, Turner Broadcasting
• Alice Kim, MTV Networks
• Anmol Madan, MIT Media Lab

Description from program:

Beyond the launch of shiny new devices, the mobile market has been dominated by data services and re-formatted content. Wifi connections and the expansion of 3G phone networks enable pushing more data to wireless devices faster, yet we still seem to be waiting for the arrival of mobile’s “killer app”. This panel muses on the future of mobile services as devices for convergence culture. What role can mobile services play in remix culture? What makes successful mobile gaming work? What are the stumbling blocks to making the technological promise of convergence devices match the realities of the market? Is podcasting the first and last genre of content? What is the significance of geotagging and place-awareness?

Notes:
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Christina Norman, MTV keynote from Forrester Consumer Forum

Christina Norman, MTV - really excellent keynote. Dynamic, engaged - easy to see that MTV gets it. (Of course it isn’t just one person, but she represents well the variety of efforts they have underway).

At MTV, we’re pretty psched - being our fans BFF has always been important to us as a company.

It’s no accident MTV started as a cable channel - youth were most open to the potential of cable.

Together, we define what MTV is - it is the world’s largest brand gallery.

What we’ve learned: Four Guiding Truths that burn in all of us at MTV

1. It’s not the medium, but the content that matters most.
2. Build an emotional relationship with the users based on content they find compelling.
3. Give your audience a place and mechanism to find each other.
4. You have to let your audience help you shape your brand.

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