App Culture

24% of US Adults are Active App Users (figure from PEW report linked above)

Interesting research from the PEW Research Center and Nielsen on The Rise of Apps Culture released earlier this month. Key insights: Of the 82% of adults today who are cell phone users, 43% have software applications or “apps” on their phones. When taken as a portion of the entire U.S. adult population, that equates to […]

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