Registration (free) is required.

Description:

February 27, 2008 2–3pm – Are Your Products Open or Closed? How to Respond to the New Openness– at Online

Overview: Companies in many industries are struggling to determine how best to deal with the power that social computing gives their customers as an open forum to share how they feel about products with millions of fellow consumers. This newfound power in the hands of customers is creating an openness of information (positive and negative) that is having a dramatic impact on the success of new products and overall company revenues.

Join Josh Bernoff, Forrester Vice President, Principal Analyst and co-author of “Groundswell,” along with Colby Dyess, Product Manager from Endeca for this live TechRepublic Webcast to hear how leading companies such as Endeca and Swisscom Mobile are engaging with their customers to drive new product innovation through the “new openness”.

Tags: open innovation open source community marketing product development social computing customers groundswell forrester Josh Bernoff Colby Dyess Endeca Optaros

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This Webcast will address these important topics followed by interactive Q&A:

• ROI of Engaging with Your Customers for New Product Innovation
• What You Should Do to Tap Into Your Customers for Innovation
• Case Study: Building an Online Customer Community–Endeca’s Developer Network “EDeN”