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	<title>Open Parenthesis &#187; quality</title>
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	<description>Because these are the early days of a long revolution . . .</description>
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		<title>IxDA Interaction 08</title>
		<link>http://www.openparenthesis.org/2008/02/18/ixda-interaction-08</link>
		<comments>http://www.openparenthesis.org/2008/02/18/ixda-interaction-08#comments</comments>
		<pubDate>Mon, 18 Feb 2008 19:43:27 +0000</pubDate>
		<dc:creator>John</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cooper]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[interaction08]]></category>
		<category><![CDATA[ixda]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[quality]]></category>
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		<description><![CDATA[Damn, wish I had been there. Interaction08, The first annual conference from IxDA, the Interaction Design Association, was held last weekend (Feb 08-10) in Savannah, at the Savannah College of Art and Design. The videos from IxDA are being uploaded and will end up on the Interaction08 site, but for now you can preview them [...]]]></description>
			<content:encoded><![CDATA[<p>Damn, wish I had been there. Interaction08, The first annual conference from <a href="http://www.ixda.org/">IxDA, the Interaction Design Association</a>, was held last weekend (Feb 08-10) in Savannah, at the <a href="http://scad.edu/">Savannah College of Art and Design</a>. </p>
<p>The videos from IxDA are being uploaded and will end up on the Interaction08 site, but for now you can preview them in this <a href="http://www.brightcove.tv/channel.jsp?channel=1274129191">Brightcove Channel</a>.</p>
<p>Here&#8217;s Alan Cooper&#8217;s Keynote video, titled &#8220;An Insurgency of Quality,&#8221; in which he argues we should focus on Best to Market, not First to market. </p>
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<p>He makes a strong argument for the importance of &#8220;post-industrial craftsmen&#8221; in the software industry. (Though I actually liked my Archos Jukebox for many years, I can see that it wasn&#8217;t best-to-market, and it has ended up sitting on the shelf while I use the iPod instead). </p>
<p>I love his pointing out the artificial scarcity of time and money, and the way in which culture conflict is what leads to zero sum negotiation. </p>
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