Reviewing the Groundswell

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It’s in that context that I offer this review of Groundswell, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post).

To start with the positive: This is a really solid business book, which sets out a clear methodology (including the Social Technographics Profile and the POST method with which Forrester clients / subscribers are already familiar), walks through a broad range of well explained case studies, and situates the business benefits of the different approaches.

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Benkler, Jenkins, Sunstein: The good, the bad, the ugly

(Note that the order of names in the title is not meant to imply a specific relationship to the adjectives in the subtitle. I went with alphabetical.)

Last night I grabbed the red line over to MIT after work and saw a wonderful event put on by the MIT Communications Forum, entitled: Our World Digitized: The Good, the Bad, the Ugly.

Audio from the event (Real Audio format) has already been posted, so if you find my chaotic “liveblogging” style notes below interesting, be sure to check it out. (They will post video on the seminar page soon as well).

My *very rough* notes:
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