The April BostonPHP meetup featured Josh King and Chuck Hagenbuch of Blue State Digital talking about two critical features of MyBarackObama.com: the Neighbor-to-Neighbor tool and the email marketing engine.
The focus was quite technical – not sure if the “suits” in the room (there aren’t normally many at a BostonPHP meeting, but there were a few this time) really expected such a deep dive – and made you appreciate the herculean effort it takes to mount a sustained campaign like that one.
You can listen to the podcast version of the presentation, see some photos and check out Elena’s notes – she managed to capture the great majority of the details they shared.
