Christina Norman, MTV keynote from Forrester Consumer Forum

Christina Norman, MTV - really excellent keynote. Dynamic, engaged - easy to see that MTV gets it. (Of course it isn’t just one person, but she represents well the variety of efforts they have underway).

At MTV, we’re pretty psched - being our fans BFF has always been important to us as a company.

It’s no accident MTV started as a cable channel - youth were most open to the potential of cable.

Together, we define what MTV is - it is the world’s largest brand gallery.

What we’ve learned: Four Guiding Truths that burn in all of us at MTV

1. It’s not the medium, but the content that matters most.
2. Build an emotional relationship with the users based on content they find compelling.
3. Give your audience a place and mechanism to find each other.
4. You have to let your audience help you shape your brand.

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