Christina Norman, MTV keynote from Forrester Consumer Forum
Published on Friday, October 12 2007
Christina Norman, MTV – really excellent keynote. Dynamic, engaged – easy to see that MTV gets it. (Of course it isn’t just one person, but she represents well the variety of efforts they have underway).
At MTV, we’re pretty psched – being our fans BFF has always been important to us as a company.
It’s no accident MTV started as a cable channel – youth were most open to the potential of cable.
Together, we define what MTV is – it is the world’s largest brand gallery.
What we’ve learned: Four Guiding Truths that burn in all of us at MTV
- It’s not the medium, but the content that matters most.
- Build an emotional relationship with the users based on content they find compelling.
- Give your audience a place and mechanism to find each other.
- You have to let your audience help you shape your brand.
