Sounds a bit like a lead-in to a joke, doesn’t it? Like the difference between you and a media company is that you haven’t laid off half your staff, or the difference is that the media company has likeable characters, or . . . Actually it’s a great blog post by Joe Pulizzi – The […]
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Although the Gilbane group has a different three Cs that I’m normally talking about (Content, Collaboration, and Customers rather than Content, Community, and Commerce) I’m looking forward to this year’s Gilbane Boston. I’ll be part of a panel in the “Colleagues and Collaboration” track, about Social Publishing: C5. Social Publishing: Strategic Content as Social Objects […]
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Last week Forrester Research published an update to their popular (and useful) Social Technographics report which showed that- depending on which pronouncements you read- seemed to indicate that online social activity had reached a plateau, or was even shrinking. Just a quick sample: PCWorld said: “This year, a smaller percentage of U.S. Internet users are […]
Continue reading →One of the core aspects of the assembled web is the concept that brands and all companies need to think more broadly about their presence. It isn’t just their web site, or even their network of 10, 20, or 200 sites for various products, services, and brands. It’s about your digital footprint: the sum total […]
Continue reading →In the spirit of (and heavily inspired by) the original Cluetrain Manifesto and the recent 10th anniversary edition, I offer the following definition and 10 principles of what we at Optaros have been calling the Assembled Web. The Assembled Web is not experienced as a set of discrete web applications and sites, neatly separated from […]
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