It’s Not [Just] About Your Site: Managing Your Digital Footprint
One of the core aspects of the assembled web is the concept that brands and all companies need to think more broadly about their presence. It isn’t just t...
Tag: brand
Brand Control on the Assembled Web
Who controls the meaning of your brand on the internet? One of the principles of the assembled web says: Your brand is not what you say it is, but what your pro...
Christina Norman, MTV keynote from Forrester Consumer Forum
Christina Norman, MTV – really excellent keynote. Dynamic, engaged – easy to see that MTV gets it. (Of course it isn’t just one person, but sh...