Stop Writing for the Web
Great video from Creative Mornings San Francisco, with Erika Hall (@mulegirl), co-founder of Mule Design and author of Just Enough Research.
Tag: language
Metaphors That Mislead Us: User, Audience, Visitor, Shopper?
The metaphors we use to describe digital technology end up misleading us. We attempt to understand new technologies by bringing the context of previous experien...