Forrester Consumer Forum 2007 Day 1

What people learned from day 1 of Forrester:

Christine Overby and Carrie Johnson at Forrester Consumer Forum 2007

Carrie Johnson and Christine Overby just finished the day 2 opening remarks, talking about things carried over from day one – Richard Edelman’s “Windy City Rules” and “Be It, Don’t Buy It” (see Jeremy Pepper’s notes); Christine Hefner on Playboy’s use of new media (myspace, Playboy U) and organizational change (as in, if you can’t change the organization you’re in, change organizations).

Next up Josh Bernoff keynote.

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