Crowdsourcing, Incentive, and Value
In this video, Jeff Howe, a contributing editor at Wired and the author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, presents during a Berkman Center Luncheon on some of the key issues around the concept, including:
- What motivates the contributors in crowdsourced efforts? Specifically, to what extent are monetary incentives a driver as compared to extra-monetary ones?
- What about “crowdsourced” projects which are not creative or knowlege-worker oriented, but outsourced menial labor?
- How can or should “creatives” respond to the rise of crowdsourced alternatives?
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