Archive for Tag ‘Collaboration‘

Gilbane Boston: Content as Strategic Social Object

Gilbane Conference Boston

Although the Gilbane group has a different three Cs that I’m normally talking about (Content, Collaboration, and Customers rather than Content, Community, and Commerce) I’m looking forward to this year’s Gilbane Boston.

I’ll be part of a panel in the “Colleagues and Collaboration” track, about Social Publishing:

C5. Social Publishing: Strategic Content as Social Objects in the Extended Enterprise
Thursday, December 2, 9:40 – 10:40

Content has always been a focal point of interactions amongst employees, business partners, suppliers, and other members of the extended enterprise. However, the emergence of enterprise social software has placed a renewed importance on strategic content that serves as collaboration objects in digital interactions. This panel will discuss what types of content are strategic social objects in the extended enterprise, why they are important to business performance, and how they should be managed.

Moderator: Geoff Bock, Senior Analyst, Collaboration & Enterprise Social Software, Outsell’s Gilbane Group

Jerry Silver, Senior Product Marketing Manager, EMC Documentum xCP
John Eckman, Senior Director, Optaros
Doug Gaff, Director of Technology, NPR Public Interactive

Should make for an interesting conversation – now that content is increasingly distributed (and re-distributed), how does the ‘extended enterprise’ start to blur into the ‘web at large’? Do ‘enterprises’ interact over content differently than regular people do?

Can one make the case that LOLCats are ‘strategic content’ and can serve as ‘collaboration objects’? Or, are the only collaboration objects of use to the enterprise the plain old boring ones like material safety data sheets, TPS reports, and org charts?

Cory Doctorow does Clay Shirky, Larry Lessig at the same time

(via that canadian girl and via Cambridge Business Lectures – transcript of the video available on craphound)

Cory Doctorow is always worth watching: insightful, funny, often provocative and consistently knowledgeable. OK, so I’m a bit of a boingboing fanboy. And yes, the video was posted weeks ago, but I’m just now getting to it.



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Intranet 2.0 Global Study

Toby Ward of Prescient Digital Media writes a blog called Intranet 2.0, which is consistently full of useful strategies for those who build, maintain, and manage internally facing corporate sites.

He’s currently running a survey, which you should take 10 minutes or so to fill out:

What’s in it for you?:

Respondents who complete the survey will be eligible to win $400 (a random email address will be drawn from all responses to the survey). All respondents will also receive a full copy of the results at no cost. Please provide your contact information in order to receive the survey results.

Only totals and summary statistics will be published. Your personal information and answers will be held confidential, and will not be shared with any outside partner or company.

I’ll definitely be keeping an eye out for the results.

I’ve noticed in the last 3-4 months a major resurgence of interest in intranets – though they might be more properly called extranets, since they are password-protected rather than “behind the firewall.” We often begin talking to a prospect about content management and collaboration issues with respect to external audiences – customers, partners, suppliers – and come to find out that the core of the issue is the lack of an effective corporate-wide intranet in the first place.

Maybe “Enterprise 2.0″ is finally mature, when we no longer call it that and just call it the Intranet?

Reviewing the Groundswell

One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they do about the book which actually was written. It’s in that context that I offer this review of Groundswell, by Forrester Research analysts Charlene Li and Josh Bernoff, published by Harvard Business Press (note: disclaimers at the end of the post).

Winning in a World Transformed by Social Technologies

To start with the positive: This is a really solid business book, which sets out a clear methodology (including the Social Technographics Profile and the POST method with which Forrester clients / subscribers are already familiar), walks through a broad range of well explained case studies, and situates the business benefits of the different approaches.


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Enterprise Portals, Collaboration, and the Web

I’m in San Diego this week for the Enterprise3 conference, which the organizers describe thusly:

Enterprise3 consists of three separate, but related, components:

  • Enterprise Web and Information Management Conference – a conference that provides technology managers and IT staff with a detailed guide to selecting and implementing technology and product innovations in Web 2.0, portals, collaboration, information management and access, enterprise search, and service-oriented architectures.
  • Enterprise Portal and Collaboration Business Summit – an event designed for business users and technology managers that employs case studies and best practices to show attendees how companies today are gaining business benefit from the latest enterprise portal and business collaboration technologies and products.
  • Microsoft SharePoint in the Enterprise Forum – this forum provides IT staff with the information they need to deploy a Microsoft SharePoint environment that can be integrated with enterprise-level information management and business collaboration systems.


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