Living in the age of the Groundswell

Josh Bernoff‘s day 2 keynote from Forrester Consumer Forum. Key point: Objectives, not technology, need to lead your effort Don’t build a community just because your competitors do. Don’t just try to “generate buzz” – what is the goal you hope that buzz will accomplish? Figuring out what you’re trying to achieve will let you […]

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Forrester Consumer Forum 2007 Day 1

What people learned from day 1 of Forrester: Don’t get caught up in the next shiny object: forcus on creating experiences for people People ask how much control to give customers – but customers have already taken control and we’ll never get it back Twitter (with friends) Flickr Carrie Johnson and Christine Overby just finished […]

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