I’ve been thinking a lot lately about the “Responsive Design” approach, and how the problem is we’re still thinking of it as an approach, as though the alternatives are equally valid and universal. There’s “regular” design or “responsive” design.
What if we started just calling the set of techniques we’ve been calling “responsive” plain old design, and came up with an alternative label for what people used to do? (Ok, my own sites aren’t all responsive, but they will be whenever I next get around to it – the point is that new designs should all be done this way).
So I took to the twitter stream for inspiration. Storify below, enjoy.
Yes, this is what I look like when I'm having fun.
ISITE Design created a fun iOS app, Photoblast (best on iPhone, but you can run it in pixel-doubled mode on your iPad too) that lets you add bling, facial hair, luchadors, and the like to your photos for extra impact. Forget Instagram, ours has a pimp cup! Read more…
In support of our higher education practice, ISITE Design sponsored a panel at FutureM titled “Beyond the University Website: The Future of Digital Marketing in Higher Education.” Jeff Cram moderated, and participants included (from left to right in the photo):
Of the 82% of adults today who are cell phone users, 43% have software applications or “apps” on their phones. When taken as a portion of the entire U.S. adult population, that equates to 35% who have cell phones with apps. . . . Of those who have apps on their phones, only about two-thirds of this group (68%) actually use that software. Overall, that means that 24% of U.S. adults are active apps users.
So nearly 1 in 4 U.S. adults report that they are actively using apps, which the report authors seem to think is low, noting that:
Broadly, results indicate that while apps are popular among a young, tech-hungry segment of the adult cell phone using population, a notable number of adult cell phone users are not part of apps culture. Many adults who have apps on their phones, particularly older adults, do not use them, and one in ten adults with a cell phone (11%) are not even sure if their phone is equipped with apps. Moreover, apps use ranks fairly low when compared with the use of other cell phone functions such as taking pictures and texting.
I guess this is a classic glass-half-full versus glass-half-empty scenario. Is it discouraging that only 1 in 4 US adults participates in “apps culture,” or is it encouraging that 82% of US adults are cell phone users, and nearly 1 in 4 are actively using applications on those phones?
Further, the data shows that age is the strongest predictor of app usage:
While 79% of 18-29 year-olds who have apps on their phones say they use them, that figure drops to 67% among 30-49 year-olds and just 50% among adults age 50 and older.
There’s lots more useful stuff in the report, which is available freely: download it and check it out.
I’ve been thinking that when my current contract is up this holiday season I would move to an Android-based phone. I’ve loved some things about my iPhone – it has essentially sold me on the utility of touch-based interfaces – but other things about it drive me batty, and the constant upgrade-jailbreak-restore dance just isn’t worth the trouble. Read more…