Archive for Tag ‘Optaros‘

Social Commerce Presentation from Magento Imagine Conference

I shared the slides from my social commerce talk at the Magento Imagine conference earlier, but now the video has been posted:

I’ve also taken the audio from that video and converted the SlideShares slides into a screencast, which syncing the audio to the slides:

It’s much more useful this way than just the slides were.

WPBook 1.5 Released – Let the Streaming begin!


So for a while I’ve been working on and beta testing the next version of WPBook. Tonight I’ve just tagged it for release, so it will be available for download shortly. (I’ve already been running it here for a while and testing it on a few other test blogs).

The main improvement in WPBook 1.5 is that it now knows how to use stream.publish, meaning that it will automatically post to your wall in Facebook when you publish a post in WordPress. Your friends should see that notification as well in their streams. (We’re not, however, sending application updates or tracking all users’ user id’s – instead you enter your own userid into the settings and it uses that to post to your wall). Included are attachments (first image attached to the post is used) and excerpts (if you hand craft excerpts they will be used in the wall post).

The other main improvement is that WPBook now requires PHP5, and as such can wrap Facebook calls in Try/Catch blocks. For the non-programmer, this means those awful, dramatic “fatal uncaught exception” error screens are gone. WPBook isn’t doing anything terribly meaningful with those errors yet – still working on that- but at least it traps them.

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WordCamp NYC, WPBook, WordCamp Boston

Here’s the slides from my presentation this morning at WordCamp NYC. It was in the “beginning developer” track so I tried to focus on the overall structure of how the plugin does what it does and the hooks/actions/filters used.

Hard to fit the talk into 30 minutes with time for questions and roadmap – there’s so much more I want WPBook to do – hopefully I can find the time soon.

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Free as in What, Exactly?

Free Software advocates have for a long time worked to draw a distinction between free of cost (“Free as in Beer”) and free of restrictions (“Free as in Speech” or as I prefer “Free as in Freedom”). The challenge stems from the fact that we use, in idiomatic English, the same word “Free” to refer to both concepts, whereas in romance languages (based on latin) there’s a clearer distinction between gratis and libre.

Optaros Beer, which was free as in freedom but not as in beer

Optaros Beer, which was free as in freedom but not as in beer

Of course, as r0ml pointed out in a masterful OSCON presentation in 2008, we do have a corresponding word in English to libre – Liberal, or Liberty. Maybe if we’d been calling it “Liberty Software” or “Freedom Software” all these years there’d be less FUD.

Two recent posts crossed my blog reader on the challenge of value versus cost. Now that so many content creators are taking approaches similar to free software via unconferences and creative commons licenses, we need to remember that “free” in these case does not mean without value and does not have to mean without cost.

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The Assembled Web: Notes Toward a Manifesto

In the spirit of (and heavily inspired by) the original Cluetrain Manifesto and the recent 10th anniversary edition, I offer the following definition and 10 principles of what we at Optaros have been calling the Assembled Web.

The Assembled Web is not experienced as a set of discrete web applications and sites, neatly separated from each other and organized into categories: it’s an indiscriminate field of content, functionality, and people interacting in multiple contexts and in unpredictable ways: like life.

New web applications are assembled from other projects/applications/frameworks/services, sometimes on the server, sometimes in the browser, sometimes in the cloud. People’s accounts, identities, and networks come with them across sites, applications, and contexts.

How should enterprises not only come to grips with this bewildering confusion but thrive in it?

By embracing the assembled web and participating fully in it.

Assembled Web First Principles:

  1. You should always be thinking multi-site, multi-interface, multi-project. If you think you will (always) only have one interface to any given set of content of functionality, you’re mistaken, and you will paint yourself into a corner.

  2. Success on the web is no longer (if it ever really was) about driving traffic to your site, or keeping eyeballs there once they arrive. It’s about engaging audiences everywhere they already are. It’s about improving the size, quality, and velocity of your “digital footprint.” Ubiquity is the target, not exclusivity. The danger is not that people will say bad things about you but that you will be ignored.

  3. Your brand is not what you say it is, but what your prospects, customers, partners, and employees say it is. In short, your brand is what the Internet says it is. You influence this not through marketing but through creating appropriate experiences and getting users exposed to those positive experiences. (Micro-interactions are ultimately assembled into and become brands).

  4. Design is critical, and design is not about pretty shiny objects. It’s about usable interfaces, in the sense of traditional HCI (Human Computer Interface) design, visual design, and technical design. Creating usable experiences for users and usable projects for developers are both essential, and to ignore either is to invite failure.

  5. The internet itself, like the *nix operating systems on which it (almost entirely) runs, is a set of small pieces loosely joined. Every project you do must be composed of smaller discrete components communicating with each other. The corollary is that every project you do must also be composeable or consumable by other projects – including projects you know nothing about. This is true across multiple projects (within your organization and outside it) as well as over time within a given project.

  6. The difference between “behind the firewall” and “out in the cloud” is trending toward zero. Same for the difference between employees and contractors, customers and prospects, competitors and partners. If you’re still thinking in terms of intranet, internet, and extranet, remember that the difference between them is (from a technology point of view) entirely arbitrary. What differentiates them is business processes and decisions.

  7. There is no defensible reason to invent a proprietary standard wherever an open standard exists. In fact, even where no open standard exists, great efforts should be extended to create one, rather than implement a proprietary version.

  8. Working in isolation from the rest of the internet is inherently limiting and dangerous. This is true whether you’re a one-developer shop or a 5000 developer IT department in a Fortune 100 company. Collaborative engineering with appropriate participants (which almost always means open source licensing arrangements) is required. Why continue to work alone now that the Internet exists?

  9. Consumer Technology is beating Enterprise IT, and soundly. If your “in-house” IT can’t compete with a consumer-grade provider available “on the web” you need to catch up and compete or concede the function.

  10. Small incremental releases are essential. It isn’t just a question of not putting too many eggs in one basket – it’s also about lowering the cost of failure and therefore raising the level of innovation. Don’t accept quarterly releases of functionality, or even monthly. Web applications should change hourly or at least daily. The web is live, not pre-recorded.