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Author: John

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An Online Community is More Than a Place

Posted on April 16, 2009 by John

I often hear of or talk to Optaros prospects who want to “build an online community.” That’s great, and I certainly don’t want to discou...

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Open Source versus Free Software from a Marketing Perspective

Posted on April 15, 2009 by John

Via Sandro Grogans comes an interesting interview / discussion from http://initmarketing.tv/ about the use of the phrases “open source” and “f...

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Facebook Comments Box, Ownership

Posted on April 14, 2009 by John

I’ve been looking into the Facebook Comments Box, which launched in February. It’s a perfect example of what I’m seeing as a growing trend, in...

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Multiple Communities, Multiple Platforms?

Posted on April 13, 2009 by John

Found this interesting comment in a blog post by Tony Byrne from CMS Watch on the social software marketplace and the fact that Intel leverages multiple communi...

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Libre.fm and Free Network Services

Posted on April 12, 2009 by John

Like many web-savvy music fans, I’ve been using Last.fm for the past couple of years. Now there’s a project, Libre.fm, which aims to bring the types...

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