Liveblogging Enterprise 2.0 – How to build solutions people actually use

Excellent panel – well worth reading the lengthy stuff below.

Short version: build a really good platform that actually helps people collaborate, turn it on, and get out of the way.

* Moderator – Rob Preston, Editor in Chief, Information Week
* Speaker – Mike Fratesi, Manager, Solutions Marketing, Unified Communications, Cisco Systems, Inc.
* Speaker – Oliver Young, Analyst, Forrester Research, Inc
* Speaker – Toby Redshaw, Corporate Vice President, I.D.E.A.S., Motorola

Plan for the panel is to fairly informal – no ppt (yeah!!)
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Liveblogging Enterprise 2.0 – 90% people

90% People, 10% technology sesison.

* Moderator – Jessica Lipnack, NetAge, Inc., CEO and Co-Founder
* Speaker – Bill Ives, Web 2.0 Consultant and Writer
* Speaker – Dan Somers, Managing Director, VC-Net
* Speaker – Jeffrey Stamps, Chief Scientist and Co-Founder, NetAge
* Speaker – Milton Chen, Founder and CTO, VSee Lab
* Speaker – Tom Witkin, VP Marketing, Sitescape

Milton’s attending virtually (webcam).

Why do we call it 90% people? For a very long time, everyone we talk to about collaboration tells us that it is 90% people not technology.

Jessica makes everyone introduce themselves (“I do the incredible irritating thing”) – name, organization.

Dan – VC-Net is a consultancy in London and New York.

Bill Ives – trained as a psychologist, work with people on collaboration – happy to see people first.

Tom – I do all the marketing for sitescape.

Milton – VSee software being used to show video and the ppt.

Milton will run the presentation.

Jessica – sometimes people tell me “the IT people” don’t get the culture side – but we met Milton through a group CIO at Shell – there are IT people who get the culture and we need to reinforce that.

[Editorial note: why are at least the first two presentations in this panel so very much about technology – that’s 40% at least which is fundamentally technical!]
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Enterprise 2.0 Day One

<Update>
Actually the themes stayed fairly consistent to the below. I wish the show was a bit less vendor centric as a whole – the best panels (aside from keynotes by Weinberger, McAfee, and the NetAge folks) have been the smaller panels. Even the SuiteTwo panel, though packed with vendors, got into better issues because it wasn’t just a set of product demos but an actual discussion of issues.

What would a conference look like if we took seriously the fact that the answers to the most puzzling enterprise 2.0 questions are social, cultural, organization, rather than technical? Maybe it would be an unconference, à la BarCamp.
</update>

I’ve survived quite a bit of death-by-powerpoint already today.

A few themes are emerging – I will update this as the day goes on. (And please, feel free to share your own in the comments!):


Where are the millenials?

Changing workforce demographic is on everyone’s mind. But I see, frankly, few people here at the conference who likely are millenials. I didn’t go around asking people how old they are, of course, but my general impression is that the network savvy, collaboration-oriented twenty-somethings I keep hearing about in presentations aren’t in attendance.

It is/isn’t about technology
Everyone keeps saying it isn’t about the technology, but all the presentations are about technology. This is perhaps too easy a critique since most conferences are that way – vendor sponsorship and all. But if it is about people and culture, rather than technology, way too much of today was from a vendor point-of-view. Definitely get the feeling that there’s money in them there hills.

Enterprise 2.0 or Collaborative Technologies
There’s a kind of bifurcation between the “Enterprise 2.0” main title of the conference and the “Collaborative technologies” subtitle. The E2.0 meme is all about emergent social software – unstructured, freeform, experimental – where the “collaborative technologies” folks seem more focused on enabling people to collaborate within their hierarchical organization – make your project team more efficient, without changing anything about the organization itself. Rough distinction, obviously, but perhaps will become a more meaningful one.

Blurring of networks across work and social life
this is perhaps the most interesting one to me. What does it mean that employees are also consumers? That our social networks blur work and social life – my set of contacts is partially friends I came to know outside of work, but also friends I got to know through work, colleagues and former colleagues, clients and prospects – all these folks mix and mingle in sometimes unclear ways.

Liveblogging Enterprise 2.0 – Enterprise Search

Enterprise Search

* Moderator – Larry Cannell, Enterprise Technology, Ford IT
* Speaker – Aaron Brown, Program Director, IBM
* Speaker – Lee Phillips, Senior Director, Knowledge Discovery Solutions, FAST
* Speaker – Matt Eichner, Vice President of Strategic Development, Endeca
* Speaker – Seth Gottleib, Principal, Content Here

Larry: This won’t be a pure demonstration – but I have asked the panelists to record some screencasts and show a bit about what their products do.

Quick demos from the vendors, followed by Seth and I leading a Q&A session.

Search itself has become critical to just about everything. In some reports, 90% of navigation is search. (I even sometimes use the find command in the browser to find search, if the search box isn’t obvious).

New VW site – a competitor of my employer – but notice the prominence of search. (vw.com)

Anecdote – his wife never types a url in the address bar – she searches on the company name – that way, instead of one option, she gets many and is more likely to hit what she wants (try Ford as an example – www.ford.com versus Ford in a google box).

Intranet search versus Internet search – why is it so hard to get Intranet search right? Isn’t search just search?
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Liveblogging Enterprise 2.0 – Suite Two panel

(Have to run now – was a great panel, will come back and add details and links later – John)

* Moderator – Rob Rueckert, Investment Manager, Intel Capital
* Speaker – Chris Alden, EVP, Professional Products, Six Apart
* Speaker – David Cassady, EVP of Operations, SpikeSource
* Speaker – Greg Reinacker, Founder / CTO, NewsGator Technologies, Inc.
* Speaker – Ross Mayfield, CEO and Co-Founder, Socialtext

Panel introductions:
Greg Reinacker from Newsgator – founder, CTO – now, people come to us saying “I need these technologies” as opposed to us trying to expain to them what they need. What we need to overcome now is the “what about sharepoint” or “what about IE 7 and Vista” challenges as an RSS vendor

Ross Mayfield – founder, CEO of SocialText – the first wiki company. Perhaps the first company to call themselves enterprise 2.0. Four years ago we had to explain what wikis were, and what the could be used for – the four ps. Projects (this is the classical example), Practices (short of best practices – just write stuff down), People, Portals? (lost the last p there). Now there is a widespread understanding of the tools. Also generational -people who grew up doing their homework on myspace when it was called cheating, they get to work and it is called collaboration.

Chris Alden – heads the business unit at SixApart for movable type and typepad. Moving from punditry to productivity. As people find that these new ways of having conversations can be very useful – there is a whole new set of needs which emerge as you talk about taking blogs to the enterprise – ldap integration, getting everything working together. Ultimately I want ease of use, best of breed, but also I want them to work together.

David Cassidy, Spike Source. Could be open source, could be next generation / web 2.0 offerings, could be proprietary offerings. What we’re surprised about with suite two is that though it was targetted toward small and medium size businesses, large enterprises have taken notice – Shell, etc. Most of the companies have these technologies in place in one form or another, and the question they face now is what to do about how to control those pieces.
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