Brand Control on the Assembled Web
Who controls the meaning of your brand on the internet? One of the principles of the assembled web says: Your brand is not what you say it is, but what your pro...
Tag: Assembled Web
The Assembled Web: Notes Toward a Manifesto
In the spirit of (and heavily inspired by) the original Cluetrain Manifesto and the recent 10th anniversary edition, I offer the following definition and 10 pri...
Being Interesting is Not Enough: Be Useful
I used to be fond of saying that the best advice for content-centric businesses on the web was a simple commandment: Above all, be interesting – everythin...
Assembled Web and Social Media
Thought I’d share a quick embedded presentation here for folks who aren’t yet following me on SlideShare. (Although after performing tag-team PowerP...
Save Paste and the future of publishing?
I’m a big fan and subscriber of Paste, an independent U.S.-based monthly (now shifting closer to bi-monthly, with every other issue being a single-topic s...