Corporate Blogging, Comment Seeding, and Controversy
Jerry Bowles at Enterprise Web 2.0 posted a fairly scathing indictment of Deb Weil and the GlaxoSmithKline corporate blog (clog?) for Alli: Deborah Weil and the...
Tag: Marketing
How many of your friends are juristic persons?
(Updated July 8th) A corporation is by definition an artificial person, or a legal entity which can act like a person. (Among other things, sue and be sued, mak...
Evolve or Die: The PR Firm in the Era of Conversations
At hubbub, Giovanni Rodriguez posted “Relating to the Public,” a whitepaper he and Paul Rand have written on behalf of the Council of Public Relatio...
Liveblogging Enterprise 2.0: Marketing 2.0 – Set your customers free!
Jeffrey Walker from Atlassian and Willms Buhse, CoreMedia Marketing 2.0 – the Beauty comes from the inside Someone else was going to speak this am, but we...