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Liveblogging Futures of Entertainment 2 – Metrics and Measurement Panel

Posted on November 16, 2007 by John

Metrics and Measurement – 1-3:30 Panelists: Bruce Leichtman, Leichtman Research Group Stacey Lynn Schulman, Turner Broadcasting Maury Giles, GSD&M Id...

We Gotta Have a Presence: Failing at Marketing in Second Life

Posted on September 14, 2007 by John

Is it possible to create engaging branded experiences in Second Life which actually help your company sell product, or at least reinforce your customer’s ...

This relationship is off to a bad start

Posted on August 28, 2007 by John

Coming across Roger Dooley’s post about Sears and their privacy policy (Sears- Marketers vs Lawyers, with a tip of the hat to Make the Logo Bigger) I deci...

Youth, Social Networks, and the New “Public” Space (danah boyd at Berkman)

Posted on August 15, 2007 by John

For a long time (well, since roughly 6/26) this Berkman Video of danah boyd has sat in my “to watch” queue. I finally got time to watch it on the tr...

Checklist: Thinking about white label social networking?

Posted on August 13, 2007 by John

Via High Touch I came across Jeremiah Owyang’s: A Checklist: Before you select that White Label Social Networking Site It ought to be required reading for...

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