Reviewing the Groundswell
One danger of reviewing a book is the reality that the reviews ultimately say more about the reviewer, and the book he or she wishes had been written, than they...
Tag: Marketing
Web Content 2008 Chicago
I’m in Chicago today (and yesterday) for Web Content 2008. It’s a nice, smaller conference – about 150 attendees or so, with very strong conte...
How Lego Caught the Cluetrain
I’m often amazed at how well the Cluetrain Manifesto stands up 10 years later, and constantly recommend it to new Optaros employees or others trying to un...
Prepare for the New Openness
Optaros is sponsoring (with Red Hat) a webinar on Wednesday: Are Your Products Open or Closed? How to Respond to the New Openness Registration (free) is require...
Who do I have to “poke” to get a network?
What does it take to get a corporate network set up inside Facebook? I first requested one about a year ago and recently re-requested it. We’ve got an Opt...