In support of our higher education practice, ISITE Design sponsored a panel at FutureM titled “Beyond the University Website: The Future of Digital Marketing in Higher Education.” Jeff Cram moderated, and participants included (from left to right in the photo):
- Perry Hewitt, Chief Digital Officer, Harvard (@perryhewitt)
- Gene Begin, Digital Marketing Director, Babson College (@gbegin)
- Tom Baird, Vice Chancellor, University of Michigan Dearborn
- Mike Petroff, Web and Technology Enrollment Manager, Emerson College (also a writer for .eduGuru) (@mikepetroff)
I’ll update this post with the video from the session as soon as it’s available.
Videos from the session have been posted, and below is a quick Storify list of tweets from the event:
(See also Erik Devaney‘s coverage in New England Post: Inside FutureM: Digital Marketing and Higher Education)