Sites like these make me wish I spoke Swedish.
Two excellent examples of how rich internet applications (in this case Flash based) can revolutionize the shopping/merchandising experience on the web.
Both are from Ikea, and not available (so far as I can tell) in English. (Not that their regular e-commerce site in the US isn’t delightful, but it seems a bit less playful than these).
You’ll need Flash installed (apparently “Laddar” means “Loading” in Swedish) and you should have your speakers on, for the total ambience.
If shopping were always this fun I might even buy things.