How Video and Other Web 2.0 Technologies Are Changing the Enterprise, Marthin De Beer, Senior Vice President, Emerging Markets Technology Group, Cisco Systems, Inc.
The face of things to come – Sarah as a prototype of the new employee: uses flickr, pandora, facebook, youtube, “computer science and modern culture” major
What will the impact of the workplace in transition be?
The incoming generation thinks of social tools the way we (who you calling we?) think of email.
Web 2.0 – user participation, social networks, programmability, mashups
blending personas – workers are also consumers, the private network and the public network become more like each other – anywhere, anytime access.
Blurring the line between the workplace and the public web. We’re also producers and consumers at the same time.
THe web is changing:
Traditionally the web was a destination – one site. You knew where you needed to go.
In the web 2.0 world, the site is a community creation – you still need to know where you are going but it is more open and unmanaged and less structure.
In the p2p world, the network is the destination not the ste – all you need to know is what you are looking for. (Web 2.0 as a stepping point towards true p2p?)
Apple is largely solving the problem of DRM (did he just say that?)
much greater processing power in people’s hands (cameras, phones, camcorders, palmtops, etc)
Different markets for video which are converging – entertainment, business collaboration, and social networking. (These are traditional markets?)
Again, blurring the line between the social and the business.
Cisco has better luck than IBM getting the video to work (almost – just loses the last word).
Leveraging video for all three – entertainment, business collaboration and social networking.
Returns to the Network as the platform and the role of the Prosumer – consumers whose leverage of the technology exceeds many professionals. (Uses LonelyGirl15 as the example but doesn’t note she was professionally created).
Cisco also points to AppleTV as a new model for delivery of IPTV content. (What about TiVo, Joost, or for that matter, Democracy Player?)
Also uses surveillance as an example of the new video-based platform (baby monitor 2.0?).
All forms of media will use the Network as a platform. More and more intelligence is making its way into the network. Over time it will not just be an information network but an intelligent video network.
Web 2.0 is defined by users, and evolving every day.
Video is finally here, as an experimental medium – but the fastest growing medium in web 2.0