The voice of the social community will guide the direction for a portal and business consortium that Hoover’s and contributors Outsell, Selling Power, and Shore Communications plan to launch Tuesday. For the first six months the group will focus on building and sharing its collective expertise on marketing and sales, along with a variety of business topics for entrepreneurs.
So is it a community? (Nevermind a “social community” which was MediaPost’s redundant term – the site merely bills itself as “a community of business information experts”).
Users can comment on blog posts, of course, and interact with the site authors via Twitter. According to the contributors page, “Experts from across the industry are invited to join our contributor ranks,” though the site’s beginning with five (including 2 from Hoovers and 1 from co-sponsor SellingPower). There isn’t, however, anything to register for – no user profiles, discussion forums, or call for user-contributed ideas and stories. Even the comments form is a simple name, email, and (optional) website link.
Given the recent Forrester report on the “plateau” of content creation, is this a smart strategic move to focus on where the companies involved can add value, or is it just the first step in the direction of a more robust community to come? (Or, I suppose, both?). Or has “community” become the new default generic term for “site,” displacing “portal,” “destination,” and “blog” itself?