Sunday morning, I start to recognize what people mean when they say the panels start too early. Looking at the schedule before coming, I couldn’t understand how 10am could seem early. (AjaxWorld, where I am as I write this, has panels starting at 7:30am).
The 10am panel was rather plainly titled “Using RSS for Marketing.”
It was moderated by Tom Markiewicz (EvolvePoint) and panelists included:
(Photo by Anton Olsen, Creative Commons attribute-non-commercial license)
That’s a pretty strong panel of folks with expertise in syndication and content distribution.
In addition to my notes below, Tom points to a set of other folks’ summaries.
My summary:
- Content Syndication is great for marketing (and other uses)
- RSS will become “plumbing” but for now you need to do some education of your users – chiclets are a kind of necessary evil at this stage of the web
- Don’t be stingy with content – headline only rss does not work
- Pay attention to user experience where the majority of your users are, but recognize you don’t control the context in which they consume your feeds Continue reading →