Liveblogging Futures of Entertainment 2 – Metrics and Measurement Panel

Metrics and Measurement – 1-3:30 Panelists: Bruce Leichtman, Leichtman Research Group Stacey Lynn Schulman, Turner Broadcasting Maury Giles, GSD&M Idea City Jim Nail, Cymfony Description: As media companies have come to recognize the value of participatory audiences, they have searched for matrixes by which to measure engagement with their properties. A model based on impressions […]

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This relationship is off to a bad start

Coming across Roger Dooley’s post about Sears and their privacy policy (Sears- Marketers vs Lawyers, with a tip of the hat to Make the Logo Bigger) I decided to go check out the site he references, My SHC Community. Unfortunately, no such luck (cue the “No soup for you!” clip from Seinfeld): Was the problem […]

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