A few weeks ago, at the AlwaysOn Media conference in New York, there was a panel titled “Can Brands Get Away with ‘Buzz Marketing’ in the Blogosphere” – it was moderated by Jeff Jarvis (BuzzMachine), and included Rick Murray (Womma, me2revolution, Edelman), Gordon Gould (ThisNext), Barry Reicherter (Porter Novelli), and David Weinberger (Joho the Blog).
I was intrigued by an article in Information Week (“Blogger Smackdown at AlwaysOn“) which concluded:
The debate quickly escalated from a discussion of whether buzz marketing was feasible to whether marketing through blogs even made sense. Online blog marketing firm PayPerPost was savaged by both Jarvis and Weinberger, with PayPerPost’s CEO present in the room trying unsuccessfully to defend himself.
The video from the session is online at the AlwaysOn Media site, though they don’t provide any simple way to link to or bookmark a specific session. Instead, go to this webcast archive page, scroll down to where the session title is, and click on the icon in the video archive column. (Actually, there are lots of good sessions available – including the keynote on “Surviving the Media Disruption” – but beware, the volume varies wildly).
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