Newspapers all a-twitter; me, not so much

Via Smart Mobs, via Random Mumblings, comes this piece from The Digital Edge: “Twittering the News

It’s an interesting concept – Newspapers using Twitter as a way of reaching new media savvy consumers. Because of the 140 character limit, the stories are effectively limited to headlines and short blurbs anyway, so it isn’t that great a leap from the publishing of headline-only RSS feeds, in the sense that the audience would still need to come back to the newspaper site to get the full story.

There are some significant limitations, though, as Lawton notes in the piece:

Twitter is still primarily a new toy for the tech-savvy, so the number of people using the service is still small compared to other social networking services. “I have a suspicion that if it breaks out beyond the web-savvy crowd that’s given it a lot of recent buzz, it’ll be because people find really useful applications,” Friesen said.

Twitter continues to seem to me like a solution in search of a problem – how is this different than subscribing to receive push alerts from a newspaper site by email, except that this time it’s SMS? (Of course, a number of different services, including CNN, have offered SMS alerts of breaking news for some time).

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Brands whose consumers tell the best stories, win

David Armano points on Logic + Emotion to Alain Thys‘ “I Am The Media,” a presentation given at the Marketing3 conference in the Netherlands back in November 2006.

The presentation itself is available under a creative commons license via Slideshare – if you actually download the ppt file from there, you can view the notes on many of the slides as well – or it also embedded below.

It’s a compelling presentation, well designed, connecting the power of brands (and consumer’s emotional connections to them) with the rise of consumer-generated media:Continue reading →

Web Apps with Offline Mode – Dojo Offline Toolkit

Reading Dion Almaer’s “Web 2. 0 Expo Was Poor?” (I couldn’t be there due to client commitments so I can’t comment myself) I noticed a comment from Brad Neuberg of the Dojo project.

He’s posted a video of the talk he gave at the expo: “Creating Offline Web Applications Within the Browser.” It describes in quite a bit of detail how to use the Dojo Offline Toolkit to enable offline use of Ajax applications.

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Rich Internet Applications and Greek Mythology

Ever since I first starting hearing about Adobe Apollo, I had a feeling there was more to the name than was apparent.

Apollo or Apollo (Greek God) ?

Adobe wants you to believe that the name Apollo is a reference to the Apollo project, the series of NASA missions aimed at landing a man on the Moon and returning him safely to Earth, a goal set by JFK that’s the point of the Apollo icon, with it’s orbital circle.

But I’ve decided the codename “Apollo” (Kevin Lynch has said that there will be a real release name which is different) is a disguised swipe at Ajax.

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