Archive for Tag ‘Marketing‘

Inbound Marketing, Outbound Marketing, and Spam: #IMS09 day one

Yesterday was day one for the Inbound Marketing Summit (see #ims09 for tweetstream) at Gillette Stadium in Foxborough. If you’ll allow me an early morning extended metaphor, it reminded me an aspect of Boston public transit: the distinction between inbound and outbound, and how they can get confused.

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OMMA Global Day One: The Year the Media Died

Highlight of OMMA Global day one for me was Terence Kawaja of GCA Savvian, whose presentation included a verse by verse playing and discussion of his own satirical song “Mad Avenue Blues” (sung to the tune of “American Pie,” with the refrain changed to “The Year the Media Died”).

Like the original, it’s long (9:21 in this case) and as Kawaja said in presenting it, lends itself to the elegiac mode – he wouldn’t quite say media is dead but it’s hard to write a catchy lyric about the era in which large mainstream media companies faced downward revenue pressure:

Interesting video for the luncheon keynote at a conference on online media, marketing, and advertising – but it hits on much of the industry’s current malaise.

The good news, such as it is, is that John Battelle challenged Kawaja to write an upbeat song on the state of the media – send your suggestions to @tkawaja.

See Also: Wall Street Journal coverage of the song

Open Source versus Free Software from a Marketing Perspective

Via Sandro Grogans comes an interesting interview / discussion from about the use of the phrases “open source” and “free software” and the need to tailor the message to the audience.

Bruce Perens (co-founder of the Open Source Initiative) and Shane Coughlan (from FSF Europe):

Perens essentially calls the exclusion or downplaying of Richard Stallman a critical mistake made at the point of split between the “Open Source” and “Free Software” camps. They go on to discuss what the current challenges are in terms of helping people understand the core concepts of freedom underlying both approaches.

At risk of inciting a comments flame war, are “open source” and “free software” just two different names for the same thing, as Perens argues (even if you believe one name to be better than the other)?

State of the Twittersphere – Q4 2008 Report

Just catching up on some of the blogs and tweets I missed over the holidays. The folks at HubSpot, who are also the folks behind TwitterGrader and WebSite Grader, put out a State of the Twittersphere Report, modeled on the old Technorati State of the Blogosphere reports.

It’s got some interesting stats, though I’d wonder if the self-selecting audience of folks who tried Twitter Grader isn’t a bigger problem in terms of the basis of the analysis.

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Blogging on and off the corporate domain

Always delightful social media guru practitioner (and north shore Massachusetts neighbor) Chris Brogan has an excellent post on the overlap/conflict between personal brand and corporate brand: “The Big Risk for Corporate Trust Agents.” I started writing this as a comment on that post, but realized it was really a post in its own right.

Key question: What do you, dear reader, think about cross-posting to multiple blogs as a solution to the challenge of maintaining both a personal and a corporate presence?

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