OMMA Global Day One: The Year the Media Died

Highlight of OMMA Global day one for me was Terence Kawaja of GCA Savvian, whose presentation included a verse by verse playing and discussion of his own satirical song “Mad Avenue Blues” (sung to the tune of “American Pie,” with the refrain changed to “The Year the Media Died”). Like the original, it’s long (9:21 […]

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Open Source versus Free Software from a Marketing Perspective

Via Sandro Grogans comes an interesting interview / discussion from http://initmarketing.tv/ about the use of the phrases “open source” and “free software” and the need to tailor the message to the audience. Bruce Perens (co-founder of the Open Source Initiative) and Shane Coughlan (from FSF Europe): Perens essentially calls the exclusion or downplaying of Richard […]

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Blogging on and off the corporate domain

Always delightful social media guru practitioner (and north shore Massachusetts neighbor) Chris Brogan has an excellent post on the overlap/conflict between personal brand and corporate brand: “The Big Risk for Corporate Trust Agents.” I started writing this as a comment on that post, but realized it was really a post in its own right. Key […]

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