Highlight of OMMA Global day one for me was Terence Kawaja of GCA Savvian, whose presentation included a verse by verse playing and discussion of his own satirical song “Mad Avenue Blues” (sung to the tune of “American Pie,” with the refrain changed to “The Year the Media Died”).
Like the original, it’s long (9:21 in this case) and as Kawaja said in presenting it, lends itself to the elegiac mode – he wouldn’t quite say media is dead but it’s hard to write a catchy lyric about the era in which large mainstream media companies faced downward revenue pressure:
Interesting video for the luncheon keynote at a conference on online media, marketing, and advertising – but it hits on much of the industry’s current malaise.
The good news, such as it is, is that John Battelle challenged Kawaja to write an upbeat song on the state of the media – send your suggestions to @tkawaja.
See Also: Wall Street Journal coverage of the song