Brand Control on the Assembled Web
Who controls the meaning of your brand on the internet? One of the principles of the assembled web says: Your brand is not what you say it is, but what your pro...
Author: John
If Facebook were a country
Surely you’ve seen one version or another of this meme. If Facebook were a country, it’d be the Nth largest, where N varies from 9th up to 3rd, depe...
OMMA Global Day Two: Content Has To Be Everywhere
Yesterday was day two of OMMA Global, and I think the theme(s) of the day were Innovation and Distribution.
The Assembled Web: Notes Toward a Manifesto
In the spirit of (and heavily inspired by) the original Cluetrain Manifesto and the recent 10th anniversary edition, I offer the following definition and 10 pri...
OMMA Global Day One: The Year the Media Died
Highlight of OMMA Global day one for me was Terence Kawaja of GCA Savvian, whose presentation included a verse by verse playing and discussion of his own satiri...